Impact of Society of Charlotte Brontes Jane Eyre Essay -- Jane Eyre E

Impact of Society on Jane Eyre  Ã‚        Ã‚   For the middle classes, the years preceding the publication of Jane Eyre were a time of turbulence and change from which the family provided a haven of stability and security. At the center of the family stood the "Angel at the hearth" - a Madonna-like wife and mother from whom all morality sprang. Not everyone agreed but the conception was supported by mainstream political and religious beliefs, and girls were taught that they should aspire not [to] self will, and government by self control, but submission, and yielding to the control of others, to live for others; to make complete abnegation of themselves, and to have no life but in their affections. Despite some social reforms and widespread debate about the role of women, the idea was tenacious. Soon after Jane Eyre was published, while John Stuart Mill wrote of "a principal of perfect equality" for men and women, Mrs Lynne Linton complained that the Girl of the Period was excessively forward and independent, comparing badly with the "simple and genuine girl of the past". Many of the middle classes agreed, but not all, and by the end of the century the Girl of the Period had matured into the "New Woman", a predatory figure who rejected marriage, advocated contraception and wanted independence through paid work. To those like Mrs Linton who supported the status quo this represented a state of anarchy. If society was built upon the family, which in turn depended upon a particular role for woman, to change that role was to threaten the whole structure of society. Novels and periodicals, widely read at the time, offered a good medium in which to debate the "women's question", since the fate meted to characters... ...: Linton, E Lynn, "The Girl of the Period", Saturday Review, 14 March 1868 Mill, John Stuart, The subjection of women, (Everyman edition, 1965) Lerner, Laurence (ed), The context of English Literature; the Victorians, (Methuen and Co Ltd, 1978) Miles, Rosalind, The fiction of sex, (Vision Press Ltd, 1974) Stoker, Bram, Dracula, (Pan books, 1992) Internet articles: Jackson, Mark, The position of middle class women as a context for Bronte's Jane Eyre, (http://www.stg.brown.edu/projects/hypertext/landow/victorian/cbronte/73cbwomen.htm) Landow, George P, In what sense is Jane Eyre a feminist novel? (http://www.stg.brown.edu/projects/hypertext/landow/victorian/cbronte/brontel.html) Steyer, PJ, Jane Eyre, Protofeminist, versus the "third person man" (http://www.stg.brown.edu/projects/hypertext/landow/victorian/cbronte/steyer7.html

Comedy in Benignis Life Is Beautiful Essay -- essays research papers

Roberto Benigni's moving film, Life is Beautiful, is a film that is set in a concentration camp and combines comedy with the seriousness of the extermination of the Jews in Nazi Germany during the Holocaust. In Life is Beautiful, the real purpose of the film, is a love story on many levels. It is a tale about a man and his â€Å"principessa†, a man and his son, a man and his life. It is a tale about choosing how to exist and choosing how to die. The movie was primarily made for entertainment, using the Holocaust as its setting. Despite the film’s failed attempt to really capture the seriousness of the Holocaust, certain details still appear to be accurate. The removal of clothing at the arrival at the concentration camp, the showers, the separating of the families, the lack of food, and the unnecessary gassing of hundreds of Jews, are clearly shown throughout the movie just as it occurred years before. Guido, the main character, is sent to part from his beloved wife, and taken to the other side of the camp with his son. Wanting to keep the truth away from his son, he explains...

Multiple Intelligences and Learning Styles

In today’s society not everyone has heard of the theory of multiple intelligences however most people have heard of learning styles. Even in the education field, educators may not be able to correctly define both. Are multiple intelligences and learning styles two different names of the same thing? This paper will discuss their differences and similarities. According to Dunn, Denig, and Lovelace (2001) â€Å"Multiple Intelligences addresses what is taught, while learning style addresses how it is taught, and in what context† (p. 11).Learning style research has evidenced that any content can be mastered when taught through students' strengths. The Oxford dictionary defines Intelligence as the ability to acquire and apply knowledge and skills. The word intelligence is derived from the Latin verb intelligere meaning to comprehend or perceive. The word intelligence was first used in the 14th century. Early beliefs in intelligence stated that intelligence could be tested wit h a series of questions and the higher a person scored the more intelligent that person was believed to be.The first intelligence test used was developed by psychologist Alfred Binet in 1904 (Wade & Tarvis, 2012). The first intelligence tests used were used for the purpose of identifying slow children in school. Binet’s intelligence test tested the mental age of children. In 1905 Binet and his colleague Theordore Simon developed a test that measured memory, vocabulary and perceptual discrimination.Later a scoring system was developed to determine the intelligence quotient based on mental age and chronological age. The early intelligence quotient test did have some flaws and the scoring system did not work well for adults so today’s intelligence quotient tests are scored differently than the beginning of the intelligence quotient tests. Multiple intelligences is a theory developed by Howard Gardner in 1983 that shows that mathematics and language were not the only way t o test intelligence.Gardner’s multiple intelligence theory rejected the traditional and long-held view that aptitude consists solely of the ability to reason and understand complex ideas (Edutopia Staff, 2009). Gardner based his theory on previous physiological studies and had no empirical research to support his theory. Even without research to support the theory, his theory still has popular support. Gardner’s theory of multiple intelligences states that there are at least nine different kinds of intelligences.These are the nine different kinds of intelligences, Linguistic: talent for reading, poetry and all things literary and linguistic; Logical-mathematical: talent for math and science; Spatial/visual: talent for images, drawings, construction games and tactile puzzles; Kinesthetic: talent for using a person’s whole body or parts of the body, activities that involve touch and movement; Interpersonal: talent for working with others; Intrapersonal: talent for understanding oneself; Naturalistic: talent for the natural world, plants, animals, and rocks; and Existential: talent for understanding philosophically and theoretically.Learning styles are the preferred style of learning that a person believes works the best for that person to gain knowledge based on their strengths, weaknesses and preferences. Learning styles are sometimes called learning preferences. â€Å"So, a learning style is a preferred way of learning and studying; for example, using pictures instead of text; working in groups as opposed to working alone; or learning in a structured rather than an unstructured manner† (Pritchard, 2009, p. 41). There are three learning style: Auditory: prefer to learn by hearing; Visual: prefer to learn by seeing; and Kinesthetic: prefer to learn by doing.According to Dunn, Denig, and Lovelace (2001) learners are influenced by twenty one elements although not all learners are affected by all 21, most are affected by six to fourteen elements. These twenty one elements that affect learners are classified into five different variables: Psychological: perceptual, intake, time and mobility; Environmental: sound, light, temperature and design; Emotional: motivation, persistence, responsibility and structure; Sociological: self, pair, peers, team, adult and varied and Physiological: global/analytic, hemisphericity, and impulsive/reflective.By identifying each learners learning style teachers and learners can capitalize on the learner’s strengths and weaknesses. Most learners have a primary learning style however it may not be the only learning style that learner has. Some learners have a secondary learning style which can be used to reinforce initial learning. Pritchard (2009) found there is a possible drawback to helping children to identify their particular learning style: if a child is given a particular learning stylelabel, it is possible that they will center their learning on this one approach to learnin g and even refuse to work in other modes. Many people believe that Multiple Intelligences and Learning Styles are the same thing just worded differently. The main difference between multiple intelligences and learning styles is multiple intelligences addresses what is learned and learning styles address how it is learned. Multiple intelligences and learning styles are similar in that both are that both are individualized to each learner.It is important to understand the differences and similarities of multiple intelligences and learning styles so that each person can understand what works best for them and how they learn. The process by which people learn is different from person to person. This paper was used to highlight general intelligence, the types of multiple intelligences and learning styles. Multiple intelligences and learning styles vary greatly from person to person. Each person should figure out how they learn for their best opportunity for effective and lasting learning . A one size fits all approach to learning will never work for all learners.

Brand Comparison Paper Essay

Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are taking two very different plans. The products they sell are similar with variations in taste and the brand war in the soda market has been to out discount your competitor to gain market share. The issue with giving deep discounts is that your digging into profits which could cause both long-term and short-term issues. Pepsi has realized the short-term strategy of deeply discounting products over its brand portfolio is not a sustainable business model for the long-term business needs. PepsiCo has changed its view from the short term to the long term and was in a transition in 2013 that slowly saw the company stop offering discounts but switch to a hybrid everyday value strategy. The hybrid strategy closes the gap of holiday price points and its regular price point to provide a better value for the customer very day and not just wait for sales to purchase the product (â€Å"Reuters†, 2013). Coke on the other had is still out performing PepsiCo and other competitors even in 2014 so their outlook is different. The large reason for their performance is the heavy discount strategy that is continuing to be implemented. While it is successful in the short-term it leaves the soda giant open for long-term financial issues (Cooper, 2014). Comparing the two while Coca-Cola is winning the short-term war currently PepsiCo is setting itself up for better long-term gains and growth. PepsiCo is able to see the  value in the future of its company and understands it had to change the way it does business which would cause a short-term set back while introducing its new pricing strategy. However, the long-term value of doing this will keep the company in business and profitable for many years too come. Differences in product quality As far as quality difference in the two products it really is a matter of taste, which is either acquired or just something a person likes. An example of an acquired taste one is like the household a person grows up in drinks Coca-Cola then their taste buds may come to like the product because that is what they were offered in the house. Which for either company doesn’t represent a quality issue in reality but because of brand loyalty they may deem Pepsi or Coke better than the other product. Pepsi has a distinct sweater taste than Coke, which has a hint of vanilla flavoring, higher carbonation, and sodium per swerving (Mertz, 2013). The lower carbonation and sodium makes Pepsi a slightly higher quality product in the not so healthy soda industry. Product Packaging When it comes to Pepsi versus Coca-Cola, these companies have been competitors throughout the years. Both companies have come a long way with their advertising slogans. Coca-Cola’s first slogan in 1886 was â€Å"Drink Coke† and has changed many times over the years to today’s slogan â€Å"Open Happiness† (Coca Cola Journey, 2012). Pepsi’s first slogan in 1939, â€Å"Twice as much for a Nickel† promoted great pricing (G&M Distributors, Inc., 2012). Today Pepsi’s advertising slogan is â€Å"The Best Drink Created Worldwide† (G&M Distributors, Inc., 2012). These two companies could not be any more different is their logos, symbols and colors. Coca-Cola’s main logo has not changed much over the years, sticking with the cursive Coca-Cola font (Coca Cola Journey, 2012). Pepsi, on the other hand, has changed their logo many times over the years. From the Pepsi-Cola cursive font to the Pepsi bottle top, and more recently the Peps i half red and half blue globe (G&M Distributors, Inc., 2012). Product Image and Personality Even though these companies are vastly different in there branding they are very similar when it comes to image and personality. Both companies are concerned with sustainable packaging, recycling, and making an impact of the future of our globe and its environment. Coca-Cola has a commitment to â€Å"set the standard for sustainable packaging, achieve zero waste in our operations and recycle more packaging than we use† (Coca Cola Enterprises, 2014). Coca-Cola uses targets such as using less packaging, using recycled materials, PET bottles, recyclability of their packaging, manufacturing, and inspiring consumers to recycle to assist in keeping our environments clean (Coca Cola Enterprises, 2014). Coca-Cola also uses campaigns like â€Å"Recycle for the Future† to inspire communities to recycle (Coca Cola Enterprises, 2014). Pepsi also concerns them with less packaging, turning waste into wealth, recycling, and motivating others to recycle (PepsiCo, n.d.). Both companies want to improve what they are doing as a company to help improve the environments in communities where they are located. Distinguishing Features Pepsi Co and Coca Cola are both known for offering similar colas that have competed to be consumer’s favorite soda for decades. Pepsi Co most recently has been seen as a more attractive brand to a younger audience than the well-known Coca Cola. Pepsi Co is known for many products beyond Pepsi cola but is easily recognized by the red, white, and blue logo. Besides the noticeable difference in logos Pepsi tends to have a sweeter taste and a citrusy flavor burst. (â€Å"Lubin†, 2012.) Almost everyone has a preference when it comes to choosing between Pepsi and Coca Cola. â€Å"There is a great comparison which says Pepsi is a timely brand and the other brands are timeless brand. So one is for the older people, one is for the younger people.† (â€Å"The Economic Times†, 2013.) Brand Equity A brand has positive brand equity when consumers react more favorably to a product and the way it is marketed when the brand is identified than when it is not. (L.K. Keller, 2008.) Consumers have known both Pepsi Co and Coca Cola for decades. Consumers have tried their products and collected their memorabilia as a supporter of each brand. Although Coca Cola has proven to  be the more successful brand Pepsi Co has not given up. Pepsi Co also has shown success with their sports beverage, Gatorade and bottled water, Aquafina. Pepsi Co has continued to make necessary changes in order to remain competitive and build brand equity. Conclusion In conclusion, although these two brands are largely successful in their own right they also have very different brand components. We were able to research and distinguish several of them to include pricing, quality, packaging, logos, brand equity and features. References Cooper, T. (2014). The Montely Fool. Retrieved from http://www.fool.com/investing/general/2014/06/16/is-coca-cola-outsmarting-pepsico-or-mortgaging-its.aspx Mertz, R. (2013). Things you didn’t know. Retrieved from http://www.tydknow.com/7-differences-between-coca-cola-and-pepsi/ Reuters. (2013). Retrieved from http://www.reuters.com/article/2013/05/22/pepsico-pricing-idUSL2N0E32L020130522 Strategic Brand Management: Building, Measuring, and Managing Brand   Equity (3rd ed.) L. K. Keller Prentice Hall, 2008 Upper Saddle River, NJ http://articles.economictimes.indiatimes.com/2013-11-11/news/43930097_1_pepsico-india-brand-equity brand- positioning http://www.businessinsider.com/the-difference-between-coke-and-pepsi-2012-12 Coca Cola Enterprises. (2014). Sustainable Packaging and Recycling. Retrieved from http://www.cokecce.com/corporate-responsibility-sustainability/sustainable-packaging-and-recycling Coca Cola Journey. (2012, January 1). A History of Coca-Cola Advertising Slogans. Retrieved from http://www.coca-colacompany.com/stories/coke-lore-slogans G&M Distributors, Inc.. (2012, December 11). Pepsi Slogans and Logos Throughout the Years. Retrieved from http://www.gmdist.com/2012/12/11/pepsi-slogans-and-logos-throughout-the-years/ Pepsico. (n.d.). Packaging, Waste & Recycling. Retrieved from http://www.pepsico.com/Purpose/Environmental-Sustainability/Packaging-and-Waste

Corporate Sponship in Event

Thanks to increases in leisure time and discretionary spending nowadays, community groups as well as individuals are becoming enthusiastic in events according to their interests. Events have occupy our newspapers and television screens as well as much of our free time and enrich our lives (Bowdin et al. , 2011). Moreover, events have a substantial contribution to the national economy. In UK, the event industry generates over ? 36 billion every year, which sustain at least 530,000 full-time jobs (Bladen et al. 2012). Under the trend, the business sector has take events and events’ sponsorship into consideration when making their marketing strategies. Globally, expenditure on event sponsorship has been escalating each year – from USD 44 billion in 2009 to an estimated USD 51. 1 billion in 2012 (IEG, 2013). The overall sponsorship spending in the UK each year is around ? 934 million, made up of sports (51%), arts and business (18%), broadcasting (20%) and others (10%) (Mer miri and South, 2009).Before analyzing the relationship between sponsorship and event, the two concepts should be clarified first. An event can be defined as â€Å"an organized occasion such as meeting, convention, exhibition, special event, gala dinner, etc. an event is often composed of several different related functions† (Getz, 2005, p. 16). According to International Events Group (IEG, 1995), sponsorship is â€Å"a cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with the property†.In this essay, the scope of the event industry and main types of sponsorship will be introduced at first. Then, the importance of corporate sponsorship in the event industry will be examined by considering the benefits to both sponsors and events. Next, the essay will critically analyze the risks of corporate sponsorship and discuss other sources of event funding. Finally, the conclusion can be drawn as corporate sponsors hip plays a significant role in the event industry but potential risks such as ambush marketing should not be ignored.In addition, other sources of funding are essential to successes of events. The event industry has a large scope; here, only some key components will be presented. Event organisations, staging or hosting events, are core element of the event industry. Besides, professional groups or individuals who organize events on behalf of their clients are called event management companies are emerging with the event industry. There are also various suppliers covering staging, lighting , transport, accommodation and security of the event industry.External regulatory bodies and publications have tight relations with the event industry as well (Bowdin et al. , 2011). As for types of sponsorship, cash is the most common source provided by sponsors to support the event (Wagen & Carlos, 2006). Sponsors can also offer ‘value in kind’ by providing free goods and services t o events (Wagen, 2007). Other sponsorship may cover the media coverage, IT support, entertainment speaker sessions and etc.From the sponsor’s perspective, sponsors have objectives that fit into one or more of these areas: to increase product or brand awareness, to develop corporate image, to drive sales, or to develop market strategy (Yeoman et al. , 2004). To begin with, sponsors can gain benefits from marketing area through sponsoring the event industry. Sponsorship is acting as a more effective way of market promoting, sales driving and reaching the target market (Bowdin et al. , 2011).Among various traditional marketing promotion methods such as advertising or personal selling, sponsorship is argued to be one of the most effective means of communicate and form relationships with consumers and business partners (Grey and Skildum-Reid, 2003). Siegel (2001) investigated the sponsorship of tobacco industry and found that despite a federal ban on tobacco advertising on televis ion, tobacco companies achieve the equivalent of more than $150million in television advertising per year through their sponsorship of televised motor sports events.From 1997 through 1999, tobacco companies achieved 169 hours of television advertising exposure and $410. 5 million of advertising value for their products by sponsoring motor sports events. In addition, events provide sponsors with an environment where consumers are relax and better accept marketing message; therefore, sponsorship is key driver of product sales (Bowdin et al. , 2011). There are two main ways for companies with products achieve high sales goals including an exclusive in-game presence at sporting events or exclusive rights in their product ategory at a festival. For instance, Tiger Beer sponsors the Tartan Asian Extreme Festival and distributes samples of their beer to attendants as part of an integrated marketing campaign which also included the launch of The Tigers’ awards to celebrate Asian film s in the UK (Anon, 2005c). The Stongbow Rooms, an online game company, launched the Scottish Courage Strongbow Rooms concept resulted in an estimated increase in 12% monthly sales gain (Scottish Courage, 2005). The sponsorship of the event industry is an emerging new channel of sales driving for sponsors.Moreover, events also help sponsors get access to specific niche/target markets. For example, O2 sponsored music concerts to appeal to a youth market and establish itself as the biggest mobile network in the youth market (Carter, 2004). Saudia Private Aviation (SPA), an affiliate of Saudi Arabian Airlines, has renewed its sponsorship of the 6th edition of EXCS International Luxury Motor Show. The company believed that the event offer a platform for them to reach prominent people and the high-class segment of the community, who SPA targets through its marketing programs. (AMEinfo, 2012).Next, brand awareness and brand image of sponsors’ can also be created and developed throug h sponsorship, especially for companies expanding into new international markets (Noordin et al. , 2011; Bowdin et al. , 2011; Yeoman et al. , 2004; Aaker and Joachimsthaler, 2000; Cornwell et al. , 2001). Perceptions of a brand are increasingly linked to consumers’ experience with the brand. Thus, in brand strategy, delivering a comprehensive brand experience is becoming paramount, whereby ‘‘marketing and external communications help build the brand, but nothing is more powerful than the customer’s actual experience’’ (Berry, 2000, p. 36). The case of Vodafone entering New Zealand mobile telecommunications market is a suitable example to illustrate the effectiveness of brand awareness and image building in the new markets through sponsorship. The initial step of Vodafone setting into the New Zealand mobile telecommunications market was in 1998, and it had dominated 45% of the market until 2003. Sponsorship was an integral component of Vodafon e’s brand strategy. Vodafone sponsored Rugby, New Zealand’s national mass-audience sports, in order to quickly and effectively reated brand awareness among target groups when entering the new market. Then Vodafone use sponsorship as a platform to let customer experience products and develop emotional connections. Thus, it not only create broad awareness alone but also build brand personality among consumers and create links to popular youth culture, facilitating much closer bonds between customer and the brand (Cliffe & Motion, 2005). Besides obvious financial benefits, sponsorship allow sponsors to build up corporate images Bowdin et al. , 2011. Corporate image and brand image are two different concepts.Corporate image may or may not be related with its products or services and usually be associated with corporate social responsibility (CSR) (Godfrey, 2006). Usually, companies support charity events to create goodwill in the community. For example, NPower became headl ine sponsor for Macmillan Cancer Relief World's Biggest Coffee Morning improve to its brand perception (Anon, 2004). Wu (2002) added that companies such as petroleum, tobacco and weapon industries whose image need some polishing were likely to offer sponsorships to arts, culture and charity events to leave good impressions to the public.Furthermore, sponsorships are also used as incentives for a company’s workforce and create better employee relations IEG (2008). Companies often perceive event sponsorship as a way to offer their employees access to the events or corporate rewards to motivate them. For example, Royal Bank of Scotland’s and Edinburgh International Festival secured New Partnership funding from Arts ; Business which enabled the bank’s staff to take part in ‘Royal Bank Turn Up and Try It’ workshops.By involving staff in the arts sponsorship, the bank wanted to form more creative thinking, dealing effectively with customers or colleagues of their employees (Royal Bank of Scotland, 2003). The business involving staffs events aims to creating more intensive inter-staff relationships and loyalty to companies as well as staff moral and the like (Godfrey, 2006). From the event’s perspective, the financial investment, in-kind support and media exposure are three main benefits that event organizers seek from sponsors (Watt, 1998).Watt (1998) argued that events could not be successful happen without adequate financial support. Financial investment is the most obvious and direct income for events. The 2004 Edinburgh International Festival received around ? 1. 73 million from sponsors and donator, accounting for 27% of the total income (Bowdin, 2006). Except for cash, in-kind support is vital to event organizers as well. Crompton (1994) summarize four main types of in-kind services including product support, personnel support, communication resources and expertise and intangible benefit of â€Å"institutional cloutâ⠂¬  conferred on the event.According to the research done by Cultural Ministers Council (2002) on cultural sponsorship in Australia, in-kind support approximate 83% of organizations’ sponsorship commitment. Over 60% of respondents provide in-kind services covering legal and financial advisory services, IT support, auditing, marketing and management expertise and etc. (Richards ; Palmer, 2010). As for â€Å"institution clout†, if an event links to a sponsor with a strong, positive public image, then sponsorship may help legitimize the event and improve its public profile (Crompton, 1994).In addition, media exposure is also beneficial for events by not only promoting events to the public but also securing financial sponsorships easier (Crompton, 1994). In addition, media exposure is also beneficial for events by not only promoting events to the public but also securing financial sponsorships easier (Crompton, 1994). In 2000 Sydney Olympics, Nike, one of official sponsor s, launched its pre-Olympic advertising campaign, which not only promote its own brand but also the Sydney Olympic Games (Tripodi and Hirons, 2009).In spited of all the benefits brought to both sponsors and event organizers, there are still a number of potential risks associated with implementation of sponsorship, which should be paid enough attention to (Wagen, 2007). For the sponsors, first and the foremost is the â€Å"ambush marketing† issue. McKelvey (1994) describes it as â€Å"a company's intentional effort to weaken or ambush its competitor's official sponsorship and seek to confuse the buying public as to which company really holds official sponsorship rights. Ambush marketing reduces the effectiveness of the sponsors message as well as pose a threat to sponsorship agreements (Meenaghan, 1996). In the 2008 Beijing Olympic Games, the torchbearer was Li Ning, a former gymnast and now the chairman of Li Ning company, which easily made the greatest 2 or 3 minutes of fre e advertising for Li Ning company. Although Adidas was the official footwear sponsor other than Li Ning, 67. 4% respondents incorrectly recognized Li Ning as the official footwear sponsor (Pitt et al. , 2010). Moreover, the ‘fit’ between a sponsor and an event is vital for the success of the sponsorship (Wagen & White, 2010).Not every company is the potential sponsor for every enent (Decker, 1991). Inappropriate sponsorships not only cannot achieve the desired outcomes of sponsors’ but also waste time and money or may even negatively influence their brand images. For example, Southland Corporation, the former owner of 4,000 7-Eleven convenience stores, sponsored cycling events. There was no obvious link between the stores and cycling so that the target audience did not get the marketing information of the company thus no significant increase in sales(Crompton, 1994).For the event organizers, it is well worth remembering sponsors are temporary and unstable for var ious reasons such as economic recession or government ban. For example, the government ban tobacco sponsorship in sport; thus, event organizers will lose all sponsorship from tobacco companies immediately (Bowdin et al. , 2011). In addition, sponsors are a stakeholder that event organizers have to make additional efforts to satisfy their requirements (Crompton, 1994). Sometimes, sponsors can be more trouble than they are worth.Significant time can be spent in servicing sponsorship and sometimes this time would be useful to the event if it were devoted to other forms of support (Watt, 1998). Finally, the image of sponsors’ may also leave bad impression on audience due to unpredicted failure, which may result in jeopardize the event itself (Crompton, 1994; Walker et al. , 2011). Therefore, other types of funding are essential to success of events. Ticket sales are one of the major revenue generating strategies for the event organizer to adopt in the modern events market (Raj et al. 2009). In the 2012 London Olympics, the ticket sales was reached 587,294 million (London 2012 Organising Committee, 2012). Moreover, government grants are keen to provide support to events not only for financial reasons but also expert advice and information (Raj et al. , 2009). Selling merchandises, broadcasting rights, perceiving donations and other types of funding can also act as financial support for the event industry. In conclusion, corporate sponsorship is important in the event industry for both event organizers and sponsors receive benefit from it.On the one hand, event organizers gain finical support, in-kind services and media coverage from sponsor, which can secure the income of events. In addition, intangible benefits such as positive influence from sponsors’ brand images are also pointed out. On the other hand, sponsors invest on events in exchange of more effective marketing strategy for financial purposes, brand building, better corporate image and facil itating employee relation. However, some pitfalls associated with sponsorship for both sponsors and event organizers are also critically discussed.The ambush market and â€Å"fit† theory between sponsors and events are two main issues that sponsors should take into consideration before investing on events. The unstable feature and sponsors’ influence on events’ performances are critical to event organizers when seeking for corporate sponsorships. Last but not the least, other sources of funding such as ticketing and government grants are vital financial support for events. It can be conclude that corporate sponsorship is important in the event industry, but the drawbacks should not be neglected and other types of funding are also necessary.

Promotional Strategy

MS. SHARUL SEEMA. NiN 5/12 Gertrude Street, St Albans 3021, VIC Ph: (M) 0420 573 056, (H) 0390 773 684 Email Address: [email  protected] com Objectives To apply my extensive administration and customer service skills to contribute the smooth running of the business. Skills Summary ? To pursue a career where I can utilize my education, skills, and experience, ? I am innovative, hardworking and have excellent customer focus, ? I am self motivated, enthusiastic and enjoy helping, ? I can work on my own and also in a team environment, I   have Good organizational skills, Good time management skills, ? Excellent communication skills, Honest, dedicated and committed, ? Ability to work and meet deadlines. Education 2012: Currently studying certificate 4 in business administration in Ashley Institute of Training Sunshine victoria 2012: Completed Certificate III in Business Administration in Ashley institute of training, Sunshine Victoria. 2002: Completed Masters of Business Administratio n MBA majoring in Human Resource Management in India affiliated to Newport University California, USA. 000: Completed Diploma in Computers from Web World in Karnataka, INDIA. 2000: Completed Bachelor of Commerce from Kuvempu University in Karnataka INDIA. 1997: Completed Year 12 from Karnataka, INDIA Professional Experience/history 20/ 10/2010- 25/02/2011 Worked as a Full time sales representative at Exhale store in Deer park Victoria. 21/10/05 – 23/03/06: Worked Part-time Customer Service Officer at Myer Sydney City Store. ? Opening and closing of Cash register banking. Handled cash, credit cards, EFTPOS, gift cards, lay buys, Gift vouchers, foreign currencies and foreign traveller’s cheques. Assisting customers in helping them to select the item and taking personal initiative to advice them of the specials and offers in the Men’s clothing. ? Solving customer queries and problems in person and on the phone. ? Taking orders from customers and other stores and as sisting customer in every possible way to meet their needs. ? Trained Christmas casual staff on the Cash register. 18/04/02 – Worked as a project Trainee in human resource management at Oriental Transport limited, BPL Group, Bangalore, INDIA ? Able to investigate and analyse and critically examine the performance on the Oriental transport company and its employees, Gained experience in completing appraisals for staff members as well as workers by evaluating the work performance. Achievements Worked as a volunteer and organised a big Christmas charity feast on 25th Dec 2004 for 600 homeless people in Parramatta at Uniting church Parramatta mission, Sydney, by gathering all food suppliers to help and make this occasion a memorable day for all homeless and needy people. Citizenship:   Permanent Resident of Australia. Referees: Name: ChloeName:Antonella Company:EXHALE, Deer ParkCompany:Myer Sydney City Store Victoria3021NSW2000 Role:ManagerRole:Manager Telephone:0435061575Telep hone:(02)92389111

Biomedical Approach

Introduction Since the time of Enlightenment, Western ideas of health have been dominated by the biomedical approach. The basis on which these opinions are founded is that an individual is not responsible for their illness and that the mind and body work separately from each other. Health, in the eyes of this approach can be deemed as simply the absence of disease. Part of the reason this vision of health has dominated so much, is that it’s practiced by the majority of the health professionals and is the staple of the care received in hospitals. The aim of this assignment is to demonstrate the strengths and weaknesses of this system, and to suggest the advantages that using a social model to view health could bring. Discussion Health, is a word that carries a broad spectrum of meanings, it is defined differently in all walks of life. Biomedical health although being the most recognised is not the only approach and has been called by Naidoo and Wills (200, p. 9) â€Å"a narrow view of health†. The social Model contrasts this approach. It focuses on the social and economic factors regarding health and looks at ways to prevent illness before it occurs. Even in the most affluent countries, people who are less well off have substantially shorter life expectancies (Marmot and Wilkinson, 2003), a social view on health would take this information into account, placing emphasis on improving the quality of life to increase life expectancy. Contrastingly the Biomedical method would look at a patient and prescribe necessary medication, although usually being effective in the short term, this would do nothing to stop the person getting ill again as they would return to the same unhealthy lifestyle or environment. This could be seen as impersonal, but this scientific approach can be useful in many scenarios as it has been said by Pearson, Vaughan and FitzGerald(2005, p54) that â€Å"the overriding concern for the patient is for cure and control of his or her disease, and this model gives clear direction in this respect†. The Biomedical Model has strengths in the sense that illnesses are not always caused by environmental or lifestyle related factors. Rather than trying to explain the illness, it searches for a cure. Biomedical science can give instant relief to people who are suffering or in pain, for people involved in accidents and emergency situations this approach is second to none. It accepts accidents are sometimes unavoidable and concentrates on restoring the individual to health in a direct manner. Discarding freak accidents the social model could prove useful. Wilkinson and Marmot(2005, p24) state â€Å"individuals turn to alcohol drugs and tobacco, suffer from their use, but it is influenced by the wider social setting† . Upon taking this statement into account, it could be argued that the social model would have a greater effect in reducing the number of people turning to drugs or alcohol. The biomedical approach would examine the physiology of the situation in an attempt to understand why an individual might become dependent on a drug. The treatment might consist of giving the patient another drug to help them come off the substance they are using, but the social method would encourage support groups or the 12 step method that was first practiced by Alcoholics Anonymous (AA). This method was originally brought about in the 70’s and involves patients admitting they are powerless to alcohol and coming to believe that a greater power can restore them to health. Although it had much success, it didn’t take account for those who did not believe in religion. Since then non twelve step programs have been brought about that focus on counselling patients on how to take control of their lives. Many centres that practice this method such as the Narconon Freedom Centre(NFC) claim to have a 70% success rate. It is apparent that both biomedical and social models have their place in treating addicts and biomedical science could definitely benefit from the use of techniques from the social model in this case. Because the term health is subjective it can be defined differently. The Biomedical approach may deem someone who is disabled as unhealthy. The way they would aim to treat, for instance someone who has lost the use of their legs is to give them a wheelchair, if the person then became depressed they might give them medication to alleviate the symptoms of depression. This scientific model is supported by evidence and does work in the sense that disabled people can get medication to decrease pain or equipment to make day to day life easier. The social model however approaches disability in an entirely different manner and Smart (2006-2007)states that â€Å"much of the prejudice and discrimination experienced by people with disabilities occurs not in spite of the Biomedical Model, but because of the Biomedical Model†. It known that disabled people can often be the target of discrimination and stereotyping, perhaps this has something to do with the picture of disability that has een painted by biomedical science. Because the biomedical approach has been at the forefront of health it is understandable that people are disposed to think in accordance of its views, but this doesn’t mean that they are always right. â€Å"The profession of medicine has, for centuries, been based on the two outcome paradigm of cure or death and vestiges of t his paradigm are reflected in payment systems. Therefore, after medical stabilization, much of the funding is withdrawn, not taking into consideration the individual’s greatest needs (Yelin, 1992). This quote reiterates the point that the biomedical view may not always be right. The social model in this case would take into account the full recovery of a person so they could return to a desirable quality of life. This is because the social model recognises the fact that if a person is affected by something it can impact on their life socially and economically, which in turn can cause numerous problems such as depression, effect on relationships, stress, and anxiety etc. To see a person as healthy as soon as there condition is stable is a very biomedical approach to the issue, it is possibly unwise to think that as soon as the patient is deemed stable they can return to a normal lifestyle. The possible repercussions of this approach are that many patients will likely return and need more treatment soon after they have left. A potential benefit of using the health model when viewing a situation like the one previously mentioned, is that the patient might be able to receive services like marriage counselling. This is because the social model takes more account of the effects ill health can have on the patients’ social life. If a patient is depressed this might also have an effect on the health of their friends and family meaning that they too may need healthcare for example a depressed patient may take their anger out by being abusive or violent to those around them. This is obviously not good for the family’s health so In the grand scheme of things a social approach may also help in keeping the patients family in good health. â€Å"The cultural identification of the individual is often ignored because the Biomedical Model is based only on biological, organic needs. Psychiatric disabilities, which are highly dependent upon the environment of the individual, are not well-funded. Such environmental accommodations could render the individual highly functional (Wright, 1991). For people with psychiatric disabilities the biomedical approach may help to calm them down or nullify the effects of their illness. However little is done to improve their quality of life and this, it could be argued, seems almost de-humanizing. The model of health would prove useful in this situation by simply creating a nicer environment that will greatly assist the person to return to health. If a return to health is not possible, this improvement in environment would still give the person a much more fulfilling life and help to put the families of patients’ minds at ease. Conclusion On reviewing and comparing the biomedical and social models of health, it can be seen that both models have strengths and weaknesses. Because the biomedical approach has been at the forefront of health people trust it because it’s what they are used too.. This approach is supported by a wealth of scientific evidence and knowledge and it can efficiently cure a wide range of illnesses or diseases. However the biomedical model takes little into account for the environment of patients and how this can affect their health. The social model realises that health can be defined in ways other than simply â€Å"the absence of disease†. It also takes into account that all patients’ ideas of health are different and require different treatments. On conclusion it is clear that both models are invaluable and the best means for keeping people healthy and administering care would be through using a combination of both methods. Exact word count:1490 References Alcoholics Anonymous, n. d. The Twelve Steps of Alcoholics Anonymous. [online] Available at:< http://www. aa. org/en_pdfs/smf-121_en. pdf > [Accessed 18 December 2010] Barker, R. Kirk, J. and Munday, R. J. , 1988. Narrative analysis. 3rd ed. Bloomington: Indiana University Press. Marmot, M. G. And Wilkinson, R. G. , 2006 Social Detirminants of Health: the Solid Facts 2nd ed, Oxford, Oxford University Press. Naidoo, J. And Wills, J. ,2009 Health Promotion: Foundations for practice 2nd ed. London, Balliere Tindall Narconon Freedom Centre, n. d. 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